Why most rappers never become successful and how you can avoid that
Today I want to talk about Why most rappers never become successful and how you can avoid that. Most artists don’t understand the business side of the music industry. Most artists only understand their craft which is making music, and they get really good feedback for their music and so on.
And this is actually leads the musician to think that they are on their way to success. But in reality to make it in the music industry takes a lot more than just good music. It’s a business and so it’s always the same story: Your product alone won’t make you successful. It all comes down to Marketing and Sales! So in the music industry you have to reach the right amount of people but also to the right audience.
So don’t get me wrong you can become successful if you only concentrate on the music. But this is actually luck based. Because this means that you wait for somebody who will put you on and who will do all your business stuff….. And you will end up in a relationship where you are depending on this individuals. And quiet frankly you don’t want to be in a situation where all your money, business and everything about your career but making the music lays in the hand of other people. Especially if you don’t understand whats going on….
And if you don’t have an existing fanbase it’s pretty hard to get a deal. And if you do get a deal for any reason even without fanbase the contract that you are in is probably not very good, it’s probably BS.
How To Avoid That
So the only way to avoid that is if you get some knowledge about the business, get some knowledge about marketing. If you really want to become successful on a constant basis you have to understand the business side especially marketing and sales. Because once you make money you are in a position of power. If you don’t need a label to make money of your music is when everything opens up and you can dictate the deals!
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