Todays book review is about the Book Contagious.
The biggest take away of this book, are the topics:
1. You Need to create Social Currency, something people like to share (which makes them look good in front of people)
2. People love to have status and do everything to higher their status. So when you can create something special for your superfans you need to considere that
Great example was what Nipsey Hussle did with his mixtape Crenshaw
One of Nipsey’s most successful and widely-publicized campaign to date was his 2013 mixtape Crenshaw.
As a way to change up the way hip hop music was being treated as quick-serving, disposable product instead of valuable art, Nipsey set up a pop-up shop in Fairfax, Los Angeles, selling limited edition hard copies of Crenshaw at $100 per copy.
While the mixtape was distributed for free on websites like DatPiff, Nipsey provided incentives for the $100 version such as autographing every copy, meet and greets and concert entries.
In the Book six principles where discovered, that cause people to talk about you and your product:
1. Social currency
2. Triggers
3. Ease for emotion
4. Public
5. Practical value
6. Stories
Let us know what you think in the comments below.
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